Funnel audits · Compliant quiz funnel builds

The gap between your ad click and your order form is where the money leaks.

I audit and rebuild cold-traffic quiz funnels for ClickBank vendors and creators. A software engineer who writes the tracking, and a direct-response marketer who writes the copy. Same person.

Start an audit See how I audit

Built, not outsourced

I write the funnel and the pixel logic myself. No no-code contractor in the middle.

Data before copy

I read your ad account and analytics before I rewrite a single line.

Review-aware

Copy and claims built to pass ClickBank and Meta review, not trip them.

Why funnels leak

Three things quietly kill cold-traffic funnels.

Tracking you cannot trust

Events double-fire, drop on iOS, or never dedupe. You end up optimizing spend against numbers that are lying to you.

One pitch for every buyer

Cold, skeptical traffic gets the same page as a warm buyer. The offer is fine. The funnel never earns the right to make it.

Compliance bolted on last

Claims and copy written first, checked never. One review flag and the account that took months to warm goes dark.

The quiz funnel

A funnel that qualifies before it pitches.

Every step earns the next. By the time the offer shows up, the buyer has already told you who they are, and the tracking has recorded it cleanly.

01

Cold click

Traffic from a paid ad lands cold, skeptical, and ready to leave.

02

Quiz

A few honest questions qualify and segment, before any pitch.

03

Diagnosis

The result reflects their answers back, building belief before the ask.

04

Offer

The pitch matches the segment, not a one-size funnel for everyone.

05

Order

Checkout and tracking fire clean, so you can finally read the data.

Two ways to work

Start with a plan, or hand me the build.

Entry offer

Cold Traffic Funnel Audit + Fix Plan

A full teardown of your ad account, funnel, and tracking, plus a prioritized plan to fix the leaks. Hand it to any developer, or to me.

$197 $497

Founding-client price

  • Ad account and funnel review
  • End-to-end tracking audit
  • Prioritized, ranked fix plan
  • Recorded walkthrough
Start an audit

Main build

Most work starts here

Compliant Quiz Funnel Build

A full cold-traffic quiz funnel, built and instrumented. Copy, segmentation, offer logic, and tracking that dedupes across browser and server.

$1,500 $2.5k–$3.5k

Founding-client price

  • Quiz and segmentation logic
  • Result and offer pages
  • Server-side and browser tracking, deduped
  • Review-aware copy throughout
  • Tracking map and docs at handoff
Book the build

Founding-client pricing is for the first few clients, in exchange for a testimonial and a case study. It goes to full price after that.

Example audit lens

“Before I change a word, I map every event from the click to the purchase and find where the numbers stop agreeing.”

Nine times out of ten the leak is not the offer. It is that you have been optimizing against data that was quietly wrong. This event map is the first thing I build on every audit, before touching copy.

Gustavo Araujo · engineer & direct-response marketer

event-map.txt 
// click → purchase
click        → PageView, ViewContent
quiz_start   → Lead (once, deduped)
quiz_answer  → custom (no pixel spam)
result_view  → InitiateCheckout
order_form   → AddPaymentInfo
purchase     → Purchase (server + browser)

How it goes

What working together looks like.

01

Scope

You reply to the email. Fifteen minutes on what you run and where it leaks.

02

Audit

I go through the ad account, the funnel, and the tracking end to end.

03

Plan or build

You get a prioritized fix plan, or a full compliant quiz funnel, built.

04

Handoff

Documented, with a tracking map you and your next hire can actually read.

I work well with

  • You run cold paid traffic to an offer that already converts warm.
  • You are a ClickBank vendor, affiliate, or creator selling your own product.
  • You want tracking you can defend, not a dashboard you hope is right.
  • You would rather fix the funnel than blame the traffic.

Probably not a fit

  • You want a brand agency, a logo, or a new website.
  • You want someone to run and manage your ad spend.
  • You have no offer and no traffic yet.
  • You are shopping for the cheapest freelancer on the board.

Next step

Landed here from an email?

Reply to it, or start the thread yourself. Tell me what you run and where you think it leaks. I will tell you if I can help.

Email Gustavo